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We are FCB Health Spark. Healthcare is what we expertly practice — and health awareness is what we passionately pursue.
We are part of IPG Health — the global leader in pharmaceutical marketing and healthcare communications.
IPG HEALTH is a global network comprising over 45 agencies and 6,500 specialists across six continents. It brings together the world’s largest team of healthcare communication experts and leads the market in delivering innovative, high-impact solutions across the healthcare landscape.
In Poland, we co-create one of the most dynamic marketing groups — offering comprehensive support at every stage of brand communication: from strategic insight and creative development to AI-powered technologies, production, and postproduction. Our hub includes SPARK Studios, RX Studio, 45Ai, Weber Shandwick, and Some Creative.
In addition to our global capabilities, we have in-depth knowledge of the local market and many years of experience working with Polish clients.
Our long-standing practice of managing health brands in Poland led us to develop a proprietary methodology: Truth to Impact®. Every strategic process begins with an in-depth insight analysis across three areas: Culture, Category, and Community. This allows us to build communication strategies that identify and harness real relationships between the brand and its audience.
Our effectiveness is proven by the Gold Effie Award won in 2022 for the Dulcobis brand – the first gold ever awarded in Poland in the Medicine & Supplements category. This campaign also received international recognition in the Global Best of the Best Effie Award competition.
CREATIVE
Our creative department is a team of skilled professionals with years of experience at international agencies, specializing in both OTC and RX segments. We know how to combine creativity with the specific demands and challenges of the healthcare category.
TECHNOLOGY
We offer comprehensive expertise across all communication areas – from analysis and creative work to production, UX, and technical support.
We optimise digital solutions for real user-friendliness – using Google Analytics, Hotjar and solid UX research to guide every tweak.
We design and implement sales solutions, run e-commerce operations, and deliver a broad range of online services.
We automate customer service processes, manage campaigns, and develop customer relationships.
We optimize processes, manage resources, and apply automation and technology where they matter most.
We build systems to store, organize, and distribute digital assets.
We create platforms for communication strategy, internal collaboration, and team–client interaction.
We craft tools to collect, analyze, and optimize data management.
Our team is certified in leading IT technologies, enabling us to deliver advanced, fully integrated, and client-focused digital solutions.
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Medical Services
Our scientific team provides comprehensive advisory services tailored to the medical and pharmaceutical industry, covering the following areas:
- Medical Writing:
preparing scientific publications in both Polish and English, as well as internal and promotional medical content
- Content Creation: creating medical content for social media platforms
- CRM & Marketing: end-to-end CRM and marketing support
Conference and event support: tailored event solutions for the medical and pharmaceutical industry
KOL Relations: building and maintaining partnerships with Key Opinion Leaders in the medical field
- Advisory Boards
