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MAGNE b6
Stress and fatigue are inseparably linked to parenting – but they can also be signs of magnesium
deficiency. In this educational campaign, we ditched the tired image of the “exhausted parent” and
introduced a fresh, lighthearted approach: the rapping Magneziński family. Through music, humor, and
everyday scenarios, the Magnezińskis show parents how to handle everyday problems – big and small –
and how to recognize the signs of magnesium deficiency.
An educational and product-focused campaign aimed at parents, it shows how to recognize the
psychological symptoms of magnesium deficiency
Dulcosoft
A bold campaign on pooping – that’s the spirit behind the Dulcosoft Junior campaign aimed at parents.
For this project, we gave the mic to the kids – because they’re fearless about everything, even
constipation! Their unfiltered honesty and unwavering belief that “mom always has a fix” led to huge
engagement and a solid sales increase.
Dulcobis
Taboos exist to be broken – and we broke one. We discovered that a perfect campaign about constipation
shouldn’t be too uptight. By grounding our creative process in real consumer insights, we built a
memorable, distinctive, and effective communication platform around a simple, but deliberately doubleedged call to action: Let it out.
Rooted in authenticity and shaped by real emotional and physical tension, this online campaign delivered
yet another solid boost in sales.
THE THIRD SEASON
This campaign for healthcare professionals was grounded in demographic data revealing that seniors
make up an increasingly large share of Polish society. From the moment of retirement, we now live, on
average, another 20 years. How we spend those years depends largely on the state of our health. This
campaign, advocating for comprehensive care of older adults, sparked a much-needed national
conversation on prevention and cross-specialty cooperation in senior healthcare.
Allegra
Allergy season is a trial for allergy sufferers. In this campaign, we spotted a key consumer truth: when
allergies hit hard, you don’t have the energy to play detective. What truly matters is that the medication
gets to work fast – and provides steady relief across different types of allergies.
PERTUSSIS VACCINATION
Newborns are most at risk of whooping cough during the early months of life. To reduce that risk,
maternal vaccination during pregnancy is advised. It protects both mother and baby – by sharing
antibodies with the child and building early immunity.
Our campaign highlighted this inherited protection and brought it to life through the creative idea: “He
gets his looks from Dad – and his immunity from Mom.”